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The definition of whole juice is simply any type of juice that is made using the whole fruit, including the fibrous pulp.
Most juices, even natural and no-sugar-added juices are made by extracting the juice from a fruit or vegetable and discarding the pulp, seeds and skins of the fruits and vegetables. Because the pulp, seeds and skin often contain important vitamins, minerals and fiber, many people want to make juices that include these vital nutrients.
The advent of high-speed blenders, like the Blendtec and Vitamix blenders has made it possible to make juice by blending the whole fruit with just a little water and/or other ingredients.
In some cases, these whole juices are made with the skins and seeds of fruits. In other cases, the fruit is peeled and seeded, but the whole fruit is placed in the blender and pureed. Because the fruit contains all of its fibrous pulp, it is quite nutritious. It is like the difference between eating mashed potatoes and potato skins.
And because whole juices are made fresh, all of the vital nutrients are available to your body. These nutrients sometimes degrade when juice is commercially processed, shipped and stored.